Friday Facts: “What Is S.E.O., Search Engine Optimization?”

SEO Search Engine Optimization

SEO Search Engine Optimization

The question is; “What Is S.E.O., Search Engine Optimization?

This was the question I found myself unable to answer a few days ago when my web guy tried to explain to me how and why the SEO WordPress Plugin kept crashing my server. It went something like this:

The server is running. The root cause for the outage is the ‘cron‘ or scheduled jobs from the SEO and social network plugins. The ‘fix’ for the missed schedule causes Apache to crash and not recover. The WordPress ‘cron’ or wordpress-cron has issues. This function does not always work as its designed, and since Apache does not have the ability to self recover, it shuts down the websites that it crashes. This is a known issue with WordPress, and they are working on a real solution to the issue.

Now if you’re like me, that made muddle sense to you. I go, “Oh, Apache, I’ve heard that word before. Open-source UNIX, right?” And I get a verbal pat on the head for being a Humanities Major that’s just done a mildly intresting trick.

But this YouTube.com video will likely help.

What Is Search Engine Optimization / SEO,” by Search Engine Land

So again, accoring to SearchEngineLand.com:

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Clear as mud? Yeah, try this Wiki on for size:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to “search engine optimizers,” those who provide SEO services.

Yeah, I think I’ll stick with the librarian video explanation.

The Louisville Creative School

The Louisville Creative School is raising funds with an IndieGoGo.com campaign, and is a verified nonprofit.

Louisville Creative School  |  Colegio Creativa de Louisville  |  Ludovicopolis Ludus Artificorum  |  Λούισβιλ Σχολή Παντέχνη  |  مدرسة أبداع لويسفيل  |  יצירתית לואיוויל הספר בית

Mission Statement: The mission of the Louisville Creative School is to prepare students artistically and personally to matriculate into the rigors of academia with classically enriched skills, creativity, integrity and a respect for culturally diverse environments.

Goals
:

Fine Arts Infused Education
:

  • Young students (ages 3 to 6) experience their world in physical ways, so the many creative arts will be a daily part of the learning environment.
  • Creative self-expression leads to greater excitement about learning, and development of fine and gross motor skills, in a non-competitive environment.
  • The creative arts improves language acquisition because of the narrative nature of children’s art.

Classical & Modern Language Infused Education:

  • Classical language education improves vocabulary comprehension, cultural understanding, and rational thought.
  • Learning a second language in childhood is as easy as learning the first language, and greatly increases the ease of third language acquisition.
  • Foreign language study increases student ability to function in an increasingly multicultural and interconnected world.

Experiential Classical Education:

  • Classical education depends on a three-part process of training the mind, where the early years of school are spent in absorbing facts, systematically laying the foundations for advanced study. In the middle grades, students learn to think through arguments. In the high school years, they learn to express themselves.
  • Classical education programs include a heavy emphasis on all subject areas of self-expression, including drawing, painting, poetry, literature, history, and the dramatic speaking arts.
  • Classical education recognizes the whole child must be developed and taught in accordance with Gardner’s Multiple Intelligences, and that the educational methods must adapt to the student.

Louisville Creative School Arts Education Models:

Arts Infused Education:

  • Early childhood students (ages 3 to 6) will experience their world in physical ways, and the many creative arts will be a daily part of the Louisville Creative School learning environment.
  • Development of fine and gross motor skills, in a non-competitive environment.
  • Creative self-expressions leads to greater excitement about learning.
  • Improves language acquisition because of the narrative nature of children’s art.

Classical Education Model:

  • Classical education depends on a three-part process of training the mind.
  • The early years of school are spent in absorbing facts, systematically laying the foundations for advanced study. In the middle grades, students learn to think through arguments. In the high school years, they learn to express themselves. This classical pattern is called the Trivium.
  • In the middle and high school years, the students move into the Quadrivium, where they learn to think through arguments, and how to express themselves.
  • The Louisville Creative Centre

    The Louisville Creative Centre

The Trivium is Comprised of Three Subjects:

  1. Grammar.
  2. Logic.
  3. Rhetoric.

The Quadrivium Comprised of Four Subjects:Arithmetic.

  1. Geometry (Drawing).
  2. Music (Arts).
  3. Astronomy (Science).

Classical Language Education:

  • Francis Bacon wrote that ‘The scholar’s first duty is to learn languages, so that he can communicate with all men of wisdom, learning, and commerce.’
  • Classical language education improves vocabulary comprehension, cultural understanding, rational thought through the study of grammar.
  • Learning a second language in early childhood is as easy as learning the first language, and greatly increases the ease of third language acquisition.
  • Increases historical and cultural capital through the study of history of Latin, and its impacts on world history.
  • Classical language education improves vocabulary comprehension, cultural understanding, and rational thought.
  • Increases student ability to function in a multicultural world.

To find out more about the Louisville Creative School project, please click here. To contribute to the fund raising campaign, please click here.

(All contributions are considered unrestricted gifts and can’t be specified for any particular purpose. The Louisville Creative School campaign is a Flexible Funding campaign, which means that Louisville Creative School will receive all funds raised even if it does not reach its goal.)